“Make it Simple, But Significant" in Branding

In the world of advertising, few characters hold a more iconic place than Don Draper, the enigmatic protagonist of the critically acclaimed series "Mad Men." While Draper's personal life was a whirlwind of complexity, his professional philosophy resonated with its clarity and simplicity. One of his most enduring quotes, "Make it simple, but significant," offers valuable insights applicable beyond the realm of advertising – particularly in the world of branding.